Watch For Cyclists!
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Between 1998 and 2000, 28% of the State's bicycle crashes occurred in the Houston region. Almost 2% were fatalities. The city of Houston accounted for 56% of the region's crashes in this period of time. Among the principal causes for these incidents are speeding, failing to yield, failing to stop and DUI. (1)
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Selected by the National HighwayTraffic Safety Administration for inclusion in their Bicyclists Share the Road Toolkit.
Finalist in the American Marketing Association 2007 Houston Crystal Awards.
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(l-r) Brittiane Johnson, logo designer and student at the Art Institute of Houston; Jennifer Hill, REI; Mark Bell, AAA-Texas; Michael Marcotte, Public Works & Engineering Director; Lilibeth Andre, Bikeway Program, and Rose Rougeaux, partners on the Watch For Cyclists! Campaign. |
Houston, Texas, Tuesday, February 6, 2007.
The Watch For Cyclists! Campaign brings together the City of Houston in partnership with AAA Texas and REI to raise road-sharing awareness among Houstonians with the Top 10 Tips to avoid cyclists on the road.(click here for the the kick-off event invitation)
The Top 10 Tips help motorists and cyclists better understand the rules of the road. These tips teach how to recognize and avoid the most frequent instances of collision between motorists and cyclists.
Our Partners!
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Rose Rougeau demonstrates the bicycle reflectors sponsored by AAA-Texas and available at Houston Public Libraries (while supplies last). |
AAA Texas, serving Texans since 1902, is an integral part of our campaign taking the lead in the radio efforts to deliver the Top 10 Tips.They will also share the tips with their members and sponsor bike reflectors--Get yours at any Houston Public Library while supplies last. AAA is also sharing the Watch For Cyclists campaign with the subscribers of their AAA Texas Journey magazine in the May/June 2007 edition. Look for it under the New Directions column. They expect to reach approximately 1 million households in Texas. Learn more about AAA Texas and their many safety programs at www.aaa-texas.com
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Kartik Rajagopalan, Paul McArthur, and Jennifer Hill from the REI team join Lilibeth Andre, of the Bikeway Program to present the Watch for Cyclists bumper sticker retailed at REI stores for future education and awareness sponsorship efforts. |
REI leads the campaign education effort with the retailing of the Watch For Cyclists! bumper sticker sold at REI stores in Houston. With the purchase of a bumper sticker you help REI to raise funds for further sponsorship of bike education and awareness efforts. Read upcoming issues of Bikeway News to find out about their efforts.
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How can you participate? Give the Top 10 Tips to your family, friends and co-workers. Want to do more? Get a bumper sticker at any REI store. Learn the Top 10 Tips and show your road-sharing knowledge on the road when you're driving and when you're riding your bike.
Watch the Top 10 Tips
Tip No. 1
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Tip No. 2
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Tip No. 3
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Tip No. 4
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Tip No. 5
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Tip No. 6
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Tip No. 7
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Tip No. 8
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Tip No. 9
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Tip No. 10
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Watch the Top 10 Tips Video
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Watch the Watch For Cyclists! video produced for this campaign by the Municipal Channel or download a copy here. Want a text version of the Top 10 Tips? Click here for English or Spanish.
Watch For Cyclists! Is a campaign of the Houston Bikeway Program, Houston Public Works and Engineering Department. (713) 837-0003. www.houstonbikeways.org
Council Member Carol Alvarado's radio PSA |
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Council Member Carol Alvarado,
flanked by (l) Mark Bell,
AAA-Texas
and (r) Jeff Kaufman
Houston-Galveston
Area Counci
l
speaks about the
importance
of watching for
cyclsits
on the road. |
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Our Sponsors
We thank our Campaign Sponsors for their support to deliver the Top 10 Tips.
Become a Member of the Campaign
Join us as a Member of the Campaign by sharing the Top 10 Tips with your members. Let us know how you will share the Watch For Cyclists! campaign and join those making the commitment to make Houston more bicycle-friendly
(1) Safety Facts for the Houston-Galveston Metropolitan Region, Bicycle Crashes, Ned Levine PhD, for the Houston Galveston Area Council. www.h-gac.com
We thank the Utah Department of Public Safety, Utah Department of Health, and Utah Department of Transportation.
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